The Brief: To support Britvic’s biggest ever cross-brand promotion, a range of prizes were needed in line with the different soft drinks brands including Pepsi, 7Up, Mountain Dew and Juicy Drench. The campaign required 1 million prizes, with consumers being given the chance to win one every single minute.

The Solution: From snorkelling in Barbados, Sleigh Rides in Canada and the ultimate lad’s road trip through the USA, to jeep safaris in Iceland, mountain biking in the Rockies and Jet Skiing in Miami, we created a host of exciting, brand-led adventures that offered the ‘wow’ factor to this high profile campaign. Even a mini-moto party with the Tango Dwarf, proving just how versatile our prizes can be!

The Stand Out element: Our favourite prize sent one winner and 4 mates on the road trip of a lifetime from LA to Las Vegas in a convertible Mustang, with a host of activities along the way.