The Brief: For a sales activation programme that supported ongoing brand awareness and customer loyalty. The brief was to create a calendar of prizes that focused on the male market, with a fashionable unique angle. The rewards needed to have a stand out feel and be truly once in a life time experiences.

The Solution: We created a selection of some the world’s most unique experiences, to fit the audience and brand. Our prizes plotted their way around the globe offering winners the chance to scuba dive in the Maldives, fly in a fighter jet in Russia, ride the Bullet Train in Japan, enjoy the A-lister lifestyle in Cannes and taste adventure with a Super Jeep Safari in Iceland.

The Stand Out element: Working on a project that required such an array of money can’t buy prizes is what we loved best!