The Brief: To highlight L’Oreal Men Expert Hydra Energetic’s 24 hydration, we were asked to create the ultimate 24 hour adventure to put it to the test!

The Solution: Absolute radio listeners were set a 24 hour challenge around London, competing to win a trip to Barcelona where they soared over the city in a private helicopter, zipped through the streets on a private scooter tour, hit the highlands on a rugged buggy adventure and ate their way through a fun, tapas tour… all within 24 hours!

The Stand Out element: Hearing our winners snag the prize live on air and talking to them minutes later to arrange their prize never stops giving us a buzz!