The Brief: To support Sky Ride, a national campaign to inspire people of whatever their age or ability to get on their bikes, we were asked to create a range of rewards with a cycle theme for a broad audience.

The Solution: Our reward programme started with regional based weekend breaks to picturesque destinations, such as Lancashire, Shropshire and the Forest of Dean with everything a cyclist would need – down to all the kit! Top prizes were trips to the Loire and Sardinia, with hybrid bikes delivered to the runners up.

The Stand Out element: Helping winners with all number of logistical cycle transportation headaches!