The Brief: To build a loyalty incentive that supported a direct mailing to consumers purchasing the new MINI Countryman, all themed with an all terrain and outdoor feel.

The Solution: We created a fantastic British Mini road trip that took winners from 5 star accommodation with dinner in the heart of London, to a VIP trip on the London Eye and then to the country and a luxury stay at Amberley Castle in the beautiful South Downs. The final leg was through the New Forest to South coast and the luxury Harbour Heights hotel, the perfect end to the perfect British Road Trip.

The Stand Out element:”The prize was fantastic and I was kept informed every step of the way. Accommodation was lovely, some unique hotels. The spending money allowed us to enjoy a few other luxuries whilst we were away.” Laura Bates – MINI winner