With more and more brands embracing the importance of social responsibility and the impact of their carbon footprint, we believe the time has come for brands to reflect this in their prize promotions.  This week, our very own Victoria has been sharing her opinions on socially responsible prize promotions with Promotional Marketing…

“Our experience shows that consumers expect to interact with brands more than ever, and that now includes getting involved in their good causes. It’s no longer enough to simply donate a few pennies with every purchase. They want to feel that they’re doing they’re bit, see the results, and even share their experiences on social networking sites. A great way to achieve this is to offer experience prizes that give winners the chance to make a difference, such as trips to teach English in Thailand, work with at risk communities in Brazil or track endangered wildlife in Kenya.

More and more we’re being asked to supply prize experiences with a philanthropic edge, be it working in a panda reserve in China combined with a trek to the Great Wall, or helping to build a new school in Kenya before embarking on a safari. We’re rapidly expanding our network of suppliers in order to offer compact, exciting, and safe volunteer placements around the world that combine exciting holidays with a real chance to make a difference. 

The response from both clients and winners has been phenomenal, and we can certainly understand why. These prizes help re-enforce a brand’s socially responsible image, engage the consumer in a mutually pro-active initiative, and change the lives of the people and wildlife that they support. As cheesy as it sounds coming from a prize agency, everyone’s a winner.”