The Brief: To create a luxury experience for multiple UK winners that encapsulated Mastercard’s ‘Priceless’ slogan and embodied their brand.

The Solution: 6 winners headed to London where they stayed at the breathtaking 5* Hemple Hotel. During their stay, no expense was spared as they dined on a luxury boat on the Thames and travelled round London in their own personalised black cab. For the highlight of their stay, they were taken by classic Mercedes to the Champions League final to see Manchester United and Barcelona in action. Priceless indeed.

The Stand Out element: “I still get shivers down my spine every time I think about that weekend. I will carry the memories with me for as long as I live and I can’t thank you enough for making this football fan’s dreams come true”. Mastercard winner