The Brief: To manage multiple groups of winners at a VIP Wimbledon hospitality event for this high profile on-pack promotion.

The Solution: Winners travelled from all over the UK to stay in a leading 5* hotel with VIP treatment throughout. With their own chauffeur for the day, they attended a prize winner hospitality event at Wimbledon during the men’s final where they enjoyed Champagne, strawberries and all the action on Centre Court. A truly unforgettable experience.

The Stand Out element: Our special relationship with the hotel meant that each winner found a bottle of Champagne and some fresh flowers in their room upon check in. Their feedback proved that sometimes, it really is the little elements that make the biggest difference: “To check into a 5* hotel and find a bottle of Champagne on ice and a hand written card made me feel like a celebrity! What a very special start to this incredible prize” Lisa Nuttall, Winner.