The Brief: To reward top performing staff from Carphone Warehouse stores with a money-can’t-buy prize experience on behalf of Sky.

The Solution: We sent over 50 winners and their guests to the live final of popular Sky 1 show Must be the Music. With 48 hours from winning to travelling, we brought attendees to London from all over the UK where they enjoyed top hotel accommodation and a VIP night out at this exciting live TV event (with access to the after show party, of course!) The

Stand Out element: There’s nothing quite like the feedback of happy staff which always makes our day: “Just wanted to say thank you for a brilliant weekend. Everything about it was fantastic and I’ll definitely be working hard this year so I can win another one! “Irfan Iqbal, Carphone Warehouse employee.