The Brief: To create a VIP multiple-winner experience surrounding VO5′s high profile sponsorship of FHM’s Hot 100 launch event for this exciting on-pack promotion.

The Solution: 10 winners were brought to London and transformed into A-listers as they spent 2 nights in a suite at the incredible 5* Sanctum Hotel. During the day they met their celebrity stylist who took them around Westfield for a style overhaul and grooming session, and by night they dined in the trendy Gaucho restaurant. A pre-show roof top party with access to the Sanctum’s rock star hot tub was the perfect start to their evening before we whisked them to FHM’s launch party in VIP style. Red carpet treatment all the way…

The Stand Out element: “I never even dreamed I’d get to stay in a hotel like the Sanctum, let alone be welcomed with Champagne like a proper celebrity. What an awesome weekend… can we do it all again?” VO5 winner