London – a Capital Fashion Prize
In celebration of London Fashion Week, here is a selection of our fashionable capital’s highlights; to remind us why London is the perfect destination for a fashion-focused foray.
Oxford Street and Surround
London’s shopping Mecca, this infamous area presents a wonderland of bumper department stores. From the world-famous trendy Topshop/Topman combo to Selfridge’s selection of high street and high-end brands, all stores offer complimentary personal shopper services and feature eateries, bars and quirky entertainment. Take a cocktail class at Harvey Nichols, have a facial at House of Fraser or hunt for treasure in Selfridge’s bumper basement.
Prêt-à-Portea at the Berkeley Hotel
This “noveltea” afternoon treat features a selection of couture cakes and fashion fancies. Resembling the latest catwalk trend, Prêt-à-Portea serves delicious designs from Lanvin, Burberry and Miu Miu in a quintessentially British setting.
Markets and Pop-Up Shops
London’s market scene is thriving. Head to Brick Lane, Portobello, Dover Street or Broadway to buy and sell the best second-hand and alternative selections. Contemporary fashionistas hold clothes swapping events, gigs and fashion fairs in unique venues, and markets are speckled with quirky tea shops, bars and food bazaars; making a shopping trip the perfect weekend outing!
Personal Stylists
The city offers a plethora of stylists wanting to shop for you. Whatever your tastes, you can find the right experience; be it a vintage dress-up and masterclass, a celebrity-led spree or an outfit overhaul with wardrobe warrior and make-over to match! Teamed with a fashion photo shoot, these experiences make an inexpensive but exciting prize package.
Liberty’s
Whimsically adorning the entrance to Soho, this eccentric emporium is renowned as London’s finest fashion outlet. The wonky wonderland is designed to emanate an intimate, homely feel with its jumble of interconnecting rooms; featuring the occasional fireplace and cushioned sofa. As inventive as it is traditional, the innovative icon collaborates with brands like Nike and Grayson Perry to produce exclusive products and prints, and hosts pioneering events and entrepreneurial product pitches. Vogue Fashion’s Night Out party embodied a Hawaiian luau, complete with rum shack and glamorous guest list.